Waverly Carbon was born from a discussion about how to accelerate the development of the tyre pyrolysis industry. Tyre pyrolysis has always looked good on paper but in practice the hurdles and barriers have often proved too burdensome to overcome. A process which should have taken the world by storm continues to stutter. Nowhere more so than in the UK.
However, with our 21,000 sq. ft. plant in Melton Mowbray, Recovered Carbon Black producer Waverly Carbon now offers pyrolysis operators and companies an outlet for their tyre char.
Our approach is to focus on the production of Recovered Carbon Black and leave others, who are better equipped, to manage the remediation and pyrolysis of waste tyres. This enables those companies to focus on what they are good at – monetising tyre collection and producing sustainable oil. Leaving us to focus on our area of specialism, as a Recovered Carbon Black producer. By providing an outlet for char, we enable tyre pyrolysis operations to grow and develop, remediating more tyres, producing more sustainable oil, and accelerating the development of the circular economy.
We believe that a consistent quality product, can only be delivered with an organisational obsession with rigorous systems and quality control processes. Our commitment to achieve this from the conception of Waverly Carbon, has enabled us to be awarded the ‘Competence Management System – Energy & Utility Skills’ Scheme, following an audit by Lloyd’s Register Quality Assurance. This standard affirms Waverly Carbon’s commitment to turn tyre char waste into robust and reliable rCB.
Daniel Turner Chief Executive View bio
Gilad Hayeem Founder of Waverly Group View bio
Kate Bearman Executive Chair, Waverly Group View bio
David SneathPlant ManagerView bio
Oded ElboimTechnology ConsultantView bio
Adam CarthyLaboratory ManagerView bio
Svava KristjansHead of FinanceView bio
Mete Koc Business Analyst View bio
If you would like to speak to us about our Recovered Carbon Black please contact us
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Executive Chair, Waverly Group
Kate Bearman worked as a parliamentary researcher in the Canadian Senate and the House of Commons before embarking on a career in political communications, where she specialised in advising FTSE 100 companies on their government relations across Westminster and Whitehall. She subsequently expanded into corporate affairs and strategic communications consultancy and has devised and executed strategic plans for international statesmen, foundations, global NGOs, and corporates. In 2019, she took a sabbatical to work as Senior Advisor to Luciana Berger, then MP for Liverpool Wavertree.
Kate has extensive experience of working with boards and senior management teams to achieve their business goals in both the private and non-profit sector. She holds a 1st Class Honours Degree in politics and parliamentary studies from the University of Leeds.
Founder of Waverly Group
Gilad is a British entrepreneur with a background in business and asset management. For over two decades, he has developed and driven early-stage businesses across a diverse range of sectors, including finance, biotech, technology, real estate and art.
He founded Waverly Group in 2010 to channel his significant experience of building businesses rather than simply investing in them. At the heart of Waverly’s approach is the excitement of what can be achieved by partnering with like-minded and smart business creators and disrupters with a shared passion for making innovative and galvanising interventions in their sectors. At the heart of its values is the importance of integrity, fairness, and pulling together in the same direction and for the same outcomes.
Prior to establishing Waverly Group, Gilad was Managing Partner and CEO of Marble Bar Asset Management, a UK-based investment fund he co-founded in 2002 and sold in 2008. He is also former President of Solid Biosciences, a business he co-founded in 2013 and which listed on Nasdaq in 2018. Gilad received his MBA from City University, London, and holds international history and politics degrees from the University of Leeds.
Chief Executive
Daniel has an MBA from CASS Business School, majoring in corporate strategy and business development. Daniel spent his early career in the food industry, working for HJ Heinz in sales and account management and then later, for IGD, a food industry think tank developing industry wide supply chain initiatives, authoring a number of widely circulated reports on grocery retail and foodservice sectors. From the food industry Daniel moved into high volume manufacturing, when he moved to the UK’s largest printing conglomerate, Polestar, working in the corporate strategy function on the modernisation and restructuring strategy of the 35 operating plant manufacturer. This included asset evaluations, resource utilisation assessments, scenario planning and development of turnround strategies at both business unit and corporate level. Daniel also established a £10m export division and led major newspaper contract negotiations. Latterly Daniel has worked in a variety of financial service roles in fund management and private equity.
Technology Consultant
Oded has a BSc in Polymer Science and Technology. As a manager at BTR Group UK, he was responsible for compound design, lab management and process applications including hose and door seals extrusion for the automotive industry. He moved to the Netherlands to work for DSM a leading EPDM manufacturer, working on standardising global compound design. He then had a spell as Technical/Sales Manager for Cabot Cooperation, responsible for the introduction of clean CB grades to the NA extrusion market. He later joined Carbon Clean Tech GmbH, in Germany, one of the first commercial pyrolysis companies, responsible for introducing rCB grades to the rubber and plastic master batch industries.
Head of Finance
Svava gained her accountancy qualification from San Francisco State University and took on her first role as financial controller at Palamon Capital Partners. She joined Marble Bar Asset Management as financial controller in 2004, before becoming Personal Accountant and Portfolio Investment Manager to Gilad Hayeem, then Managing Partner and CEO. After relocating back home to Iceland, Svava set up Arnason and Co, providing support and advice to family offices, including investor relations, restructuring and financial planning and portfolio management.
Laboratory Manager
Adam has an MSc in Materials Engineering from the University of Exeter, and a BSc in Chemistry from the University of Reading. Between completing these two degrees Adam worked in the aerospace, biopharmaceutical, and manufacturing industries. His laboratory work in the aerospace industry supported the production and development of carbon fibre composite components for both civil and defence customers. Adam’s work in the biopharmaceutical industry was centred around maintaining and improving quality, while his laboratory work in the manufacturing industry involved investigating product failures and speeding up new product development.
Operations & Technical Director
Kevin has 30 years’ experience in the plastics extrusion, and oil and carbon industries. Kevin has extensive manufacturing and operational experience including plant management. He is specialised in cost reduction implementation and manufacturing optimisation techniques. Kevin ran his own plastic strapping business for many years and is skilled at resolving complex manufacturing problems, and is experienced in applying global best practices and utilisation of emerging technologies.
Plant Manager
David came to Waverly Carbon as Plant Manager in 2022. After gaining his engineering qualifications, he embarked on project engineering and management roles, expanding facilities internationally for Mars Inc., the world’s largest family-owned food manufacturer. Next, he led project teams in multi-million-dollar developments building food manufacturing factories, before moving to Thailand where he gained experience in bulk powder processing and handling as Project Engineering Manager for SHAPE Co., Ltd., a leading systems integrator and manufacturer of specialist powder handling equipment. During his time at SHAPE, applications for patents were made on several of his designs and are now part of the parent company’s standard range of products.
Having moved back to the UK in 2020, David enjoyed success in his role as Technical Director of a leading materials handling equipment manufacturer based in Derbyshire, supporting the business in its development and transformation during a very challenging phase and ultimately through its takeover to new ownership.
Business Analyst
Mete gained his bachelor’s degree from the Ozyegin University of Istanbul and began his career as a business improvement specialist with Konimpex, an international chemical and industrial raw materials company. During this time Mete grew his knowledge of the global chemicals industry, with a particular focus on carbon black, having worked in supply chain management and sales analysis within the carbon black department. He later moved to London to gain his MSc in Project Management, Finance and Risk from the City University of London before joining Waverly Carbon in early 2022.